Record labels aren’t all they’re cracked up to be. Gab Gotcha, a Colombian emcee based in New York City, N.Y., has been in the music business for over twenty-years. Gotcha’s career in the music industry began in the mid 90s when he was signed to RZA‘s Wu Music Group. Despite being signed under one of the most iconic rap groups in history, the Wu-Tang affiliate has flown under the radar to most Wu-Tang fans.
Gab Gotcha says Wu Music Group’s lack of ability to give him mainstream exposure did not phase him. Although he is unsure of his current status with the label.
“I haven’t been in touch with anyone from Wu Music Group since RZA moved to the West Coast since a few years ago,” Gab Gotcha said over the phone. “I don’t even know who is running the label now. It’s ok because I make music for the love of it and I’ve always been independent by nature.”
Despite his situation with his label, Gab Gotcha holds no ill-will toward any Wu-Tang members of affiliates. He is currently working on a new album called “Theater of Shadows,” set to release in April. Gotcha says the album’s title came to him while he was watching a show in New York City, N.Y.
“The show’s production was real big on visuals,” Gotcha said. “While I was watching it I thought to myself, ‘Hip-Hop is the same as this show, a lot of smoke and mirrors.’ I decided to make a parody of that and show the world how things really are behind the scenes.”
Gotcha feel his album is important because when it comes to Hip-Hop, everything is “smoke and mirrors.” Similar to CB4‘s MC Gusto, rappers turn themselves into a character on stage and it wasn’t long before Gab Gotcha started seeing other rappers mimic his Colombian heritage.
“It used to bother me to see rappers gain fame talking about the Colombian drug cartel,” Gab Gotcha said. “I was on that shit way before Rick Ross. I lived the life he was talking about. I did a 7-year-bid on that same shit. But then I thought to myself and realized that at the end of the day this is all entertainment and I can’t take away that Rick Ross is a great artists.”
Aside from rapping, Gab Gotcha has appeared as an actor in some Colombian soap operas. Gotcha claims his acting experience has helped him make better quality music videos and helped him develop his on-stage character. Gab Gotcha wishes to get more acting roles as he continues to make music.
“I’ll continue to do what I love until I’m not relevant anymore,” Gab Gotcha said. “At the end of the day, the only person you have to keep it real with is yourself.”